Background: In Vietnam, wealthy people are willing to pay a fortune for Rhino horn. They believe that those rock-hard pieces of keratin have the magical power to cure fatal diseases, including cancer. However, scientists have proven that Rhino horn doesn't have any medical benefit. Instead of throwing money out of their windows, they can easily find cheaper medicines. WildAid Vietnam wanted to launch a PSA (Public Service Announcement) which could trigger the consumers to question if they were smart enough to make a reasonable choice. when choosing Rhino horn for treatment.
Key message: Smart people don't buy Rhino horn.
Creative Idea: Make comparisons between the prices of Rhino horn and low-price medicines with the narrative of MC Phan Anh through a one-take video.
(English subtitles included)
A project from WildAid Vietnam & CHANGEVN
